Food waste warriors
For this project, food waste warriors or rescuers were meant to be a focus on the site. They are at the heart of the brand and care was taken to have them reflect the fun and young personality of the brand.
Hand painted icons and illustrations
Due to a lack of real imagery, icons and illustrations were hand drawn to capture interest and reflect the brand's personality. Additionally, care was taken for them to tell stories within the website layout itself.
Care was taken to have the illustrations work with the content on site. It was hoped that they would help inform site visitors what food rescue entails with Bring Me Home's app. Check out the live website here.